Public Relations
I have a proven track record of developing and executing successful public relations campaigns at local and national levels. My strategic communication campaigns encompass a broad spectrum of services, including writing, editing, proofreading, media relations, social media, influencer relations, reporting and analysis, and event management. I’ve built relationships with local broadcast, print, and online media as well as national writers and influencers in the food, travel, and entertainment industries.
Media and Influencer Relations
Making Wedding “Dreams” Come True for Vanderpump Rules
I worked alongside my client to host 50+ cast and crew members for Bravo TV’s Vanderpump Rules Season 10 cast trip and deliver a dream wedding for reality TV stars Scheana Shay and Brock Davies at Dreams Natura Resort & Spa. With less than two months to finalize, my team quickly secured $28K in project fees to take over trade-based negotiations worth over $200K in value and execute a full-blown campaign that included broadcast, earned media and social media results.
Our secured exclusive coverage in People (2.7M UMV) resulted in 86 syndicated media placements
Our influencer agreement resulted in 1M+ social media impressions and 40+ social media posts including resort tags/hashtags and geotags
Rumor has it the content captured will span 3+ episodes for the upcoming season
Touchdown with Sonny’s BBQ
Every year, Sonny’s BBQ offers a deal for the Super Bowl. I was tasked with getting the word out. Through extensive media research and outreach, I secured over 120 media hits and earned over 200 million impressions for the restaurant, a significant increase in coverage (+572%) from the previous year’s campaign. Top placements included USA Today, Thrillist, Food and Wine and Offers.com.
CityWorks Grand Opening at Disney
Springs
My team was assigned to create buzz around the grand opening of CityWorks Eatery and Pour House in Disney Springs. I built media lists, pitched and secured media dines, and secured media attendance of the grand opening event. We garnered nearly 200 mentions from traditional media and influencers, earning nearly 30 million impressions. Top placements included Fox 35’s Good Day Orlando, News 6, Spectrum News 13, POPSUGAR, Disney Food Blog, The Disney Blog, and more.
YMCA of Central Florida’s Annual MLK Prayer Breakfast
Every year, the YMCA of Central Florida hosts its annual Arthur Pappy Kennedy Prayer Breakfast to celebrate Martin Luther King Jr. Day. I was assigned to secure local broadcast media coverage of the event. Four of the five Orlando news stations attended the prayer breakfast and the fifth aired a segment during it’s prime time newscast.
Ongoing Media Relations for Leisure and Hospitality Clients
I represented Paddlefish Restaurant, Terralina Crafted Italian, SEA LIFE Orlando Aquarium, and Madame Tussauds Orlando, securing opportunities with traditional media and social media influencers to keep the restaurants and attractions relevant among tough competition. I leveraged my relationships with local media, social media influencers, and destination marketing organizations like Visit Orlando and Experience Kissimmee to garner media coverage throughout the year.
Community Relations & Event Planning
CFE Federal Credit Union 2018 Youth Promotion
I strategized and implemented the 2018 youth promotion. I set campaign objectives, selected key message points, identified communication channels, designed promotional materials, and planned a youth celebration/skate party that welcomed 300 members.
2017 A Gift For Teaching Back-to-School Drive
I planned CFE’s 2017 A Gift For Teaching supply drive. I developed a social media campaign that obtained a reach of over 140,000. I designed posters, foam board signs and social media posts to aid in our campaign. I created a collection bin-decorating contest to increase excitement among employees and a bi-monthly raffle for employees to raise funds for donations. We collected 4,826 supplies and donated $5,500 to the nonprofit.